The Birthday Party Pledge emerged from an ongoing conversation between authors, educators, librarians, and book bloggers. We wanted to promote children’s books by authors of color, and we wanted to encourage the building of home libraries in low-income communities. According to the Cooperative Children’s Book Center, less than 5% of all books published annually for children in the US are written by people of color. Many publishers insist that they can’t find more writers of color and/or claim that the market doesn’t exist for books about children of color. Yet a study conducted by the Ezra Jack Keats Foundation revealed that many adults want to purchase multicultural books and are simply unable to find them:
Nearly eight in ten (78%) U.S. adults believe that it is important for children to be exposed to picture books that feature main characters of various ethnicities or races—but one-third (33%) report that it is difficult to find such books, according to a recent survey that was commissioned by The Ezra Jack Keats Foundation, a non-profit organization dedicated to enhancing the love of reading and learning in all children.
Some parents simply can’t afford to buy books, and we encourage all families to draw on the resources available at their local public library. In other cases, buying books for children is a matter of shifting priorities and redirecting resources. Compared to video games and other toys, books are relatively inexpensive (and can often be purchased “like new” from online resellers). Buying books locally puts money back into your community, and we encourage you to support those independent bookstores that carry multicultural books.
The BPP has two goals:
1. To encourage childhood literacy in order to promote a lifelong love of books.
2. To assist adults in providing children with books that truly reflect the diverse society in which we live.